Crypto.com Expands Sports Sponsorship Beyond Formula One Miami
- Felipe Contreras
- May 6, 2024
- 1 min read
As Crypto.com wraps up another successful year as the title sponsor for the Miami Grand Prix, the digital-asset exchange sets its sights even broader. According to Bloomberg, the company plans to double down on sports sponsorship, aiming to engage a wider audience and bridge the gap between cryptocurrency and mainstream sports fans.
Steven Kalifowitz, CMO of Crypto.com, shared with Bloomberg News, “After the resounding success of our involvement in Formula One Miami, we’re exploring additional sports avenues. Our goal is to make crypto accessible and relatable through the universal language of sports.” This strategy reflects the company’s broader vision to not only increase visibility but also deepen engagement with non-crypto enthusiasts.
Beyond Formula One, Crypto.com has formed partnerships with major sports organizations including the NBA’s Philadelphia Sixers, Paris Saint-Germain in football, the Ultimate Fighting Championship, and the Australian Football League. These partnerships are part of a larger effort to harness sports as a catalyst for growth and community building.
“We’re not just sponsoring; we’re integrating into the sports community, fostering a connection that goes beyond traditional advertising,” added Kalifowitz. The approach has proven effective, as Crypto.com now boasts over 100 million users, a significant increase following their sports marketing initiatives.
As Crypto.com continues to pioneer in marrying crypto with sports, the question remains: What sport will they champion next? Stay tuned as they drive the next wave of innovation in sports sponsorship.
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